The Purpose of Exhibiting at trade shows

There have been books written on the subject of why you should exhibit and if you go to the organisers website hey will give you many more, but there are only 3 real reasons to exhibit

  1. Generate Leads
  2. Generate or update a database
  3. Improve brand awareness (which is achieved if you focus on the top 2 reasons)

The Video below is essential for all video training to come. It walks you through those 3 reasons above in better detail.


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